This was the final project for Information Design during Summer 2022. The task was to create a speculative microsite for an already-existing website, using design practices learned throughout the semester.
Contributions: UX/UI research and design, prototyping, microsite building
Tools: Figma, Webflow
Team members: YuFeng D, Baolati P, Yujia W, and Zak Z.
Time frame: June – August 2022
The team's chosen website was www.booooooom.com— "an authoritative voice in the new contemporary arts scene, highlighting emerging talents, and launching the careers of many young artists internationally".
We decided to focus on up-and-coming photographers as our user group because they were the most likely audience; so, we developed a persona of a new photographer who is seeking exposure and/or prompts for inspiration.
Our booooooom microsite would hold online contests where this specific user group can submit photographs to get the chance to win and be highlighted on a winner profile page. Contest would have a combination of specific rules to keep it fair across all levels of photography skill.