Sphere for Business

MICROSITE DESIGN

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Sphere is a Vancouver-based start up that offers laptop, tablet, and smartphone trade-in services.
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Sphere uses a microsite for business to outline the different structures and solutions that it can offer to existing and potential clients.

Tools: Figma, Webflow
Time frame: July – November 2022

The live microsite can be found here.

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Problem

The main website including the Business microsite has been in need of a design refresh to match current design trends, to have a modernized look, and to have concise information that can be easily understood by all.

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Core SolutionS

The old microsite only used one font and weight along with two colours, white and blue. To create guidelines for Sphere's current and future design projects, I created a style guide to denote appropriate colours and fonts.

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DESIGN METHOD

After multiple iterations based on feedback, the main design decision I took was to maintain the core ethos of the old design, and give it a modernized redesign in line with current design trends and standards.

Before

unclear hero image, too much white space, old fonts

After

updated images, fonts, and introduced clear hierarchy for straightforward navigation

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REFLECTIONS

This microsite re-design was my first professional project within a user interface capacity. Although it was a solo endeavour, the feedback I received from my peers, seniors, and management were critical to the design decisions I made.

I learned the importance of arranging skimmable content and intentional focal points for a satisfying, unified, and coherent user experience.

Despite the challenges of designing and building an entire microsite alone, it was a tremendous learning experience about how to re-imagine and improve design systems for a specific purpose.